LUCKY WINNER

As I said at the time, back in the days before those e-mails from Nigeria or other wealthy countries filled my spam filter:

I’d just received another three or four packages in the mail informing me I’m the lucky winner of prizes worth millions and millions of dollars if I only respond promptly.

What I still want to know is why these folks get the cheap third-class mailing rate — the one that costs about a third of what children have to pay to send correspondence to their pen pals or their grandparents.

If they’re so fabulously rich that they can offer to give such wealth away, why don’t they relieve the U.S. Postal Service of some of its burden—rather than piling on it? From the looks of it, they should be able to deliver by Express Mail — or even come directly to our doorsteps.

Or is that why it’s called third class?

(As I said then:) The postal rate increases are so reflective of federal government thinking these days. It’s another case of soaking the average citizen and giving the richest clients the biggest breaks.

Very truly yours …

 

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2 thoughts on “LUCKY WINNER

  1. Before my disability, and to my shame, I had a long career in Direct Marketing. You give marketers too much credit–they aren’t really trying to give you a prize, they’re just trying to get a response, preferably a paid response. Average return on even a successful Direct Mail campaign is 2%, so they send of hundreds of thousands of pieces (3rd class of course) in hopes of snagging that 2% gullible enough to respond.
    Back then–and even more so today–Direct Mail advertising and consumer-purchase shipping accounted for the lion’s share of the USPS’s revenue–if they had to make a buck off of letter-writers, their revenue wouldn’t support a single post office. Not that Direct Marketing isn’t evil, but the USPS is the one institution that actually benefits from their existence.

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