Does a book cover really convey a ‘promise’?

Back in April, Smashwords co-founder Jim Azevedo presented a six-hour writers conference via Zoom for ebook authors newbie and long-standing. I found it a rich experience and must applaud his stamina in sitting in front of his computer screen camera that long.

From this to …

His candid advice about rival Amazon prompted me to bite the bullet and look into reformatting my novels for Kindle Direct Publishing as one more digital retailing site for my work. I am, after all, fiercely loyal to Smashwords. Still, with Amazon, the most exciting thing is that I can now offer my work in print-on-demand paperback editions as well. I’ve come to love ebooks, but paper is, well, a special world to me.

Amazon has cleaned up many of its earlier formatting issues, and I can say my maiden foray went surprisingly smoothly. The one hiccup came with the paperback cover – my existing one was too small to run full-size. I compromised by reducing it within the glossy black background field.

I recently posted about tweaking that cover, which I did back before the online conference. Fortunately, it holds up to the new twist that’s been added to my thinking.

Azevedo spent some time covering the importance of covers, something I’ve previously blogged on. Frankly, from a design point of view, I find most book fronts to be cluttered and unfocused, combined with artwork that often strikes me as soft.

The making of a hippie

Maybe it’s all my years in journalism, but I’ve long leaned toward photographs as having more impact than paintings or drawings, and I want a strong graphic element other than type. Ebooks have an additional challenge of appearing, as Azevedo said, like postage stamps at the digital retail sites. That means any cover graphics have to pop if they’re going to catch your attention at all. You can’t be the least bit subtle.

What really struck me in Azevedo’s pitch was his insistence that a good book cover makes a promise.

What? The cover doesn’t mirror the story?

No, a promise.

As I started pondering potential new fronts for my paperback releases, his point kept kicking in. The result is a slew of new ebook covers already. Here I thought I’d be keeping what I had, but instead felt a need for improvement.

There was no escaping the necessity for a cover to have an emotional appeal, a gut-level reaction from a potential reader. Just who am I trying to entice? I’m not a famous writer, like Tolstoy or Stephen King or even Kurt Vonnegut, whose name alone could sell copies.

Still, thanks to an earlier project, I have a clearer concept of my ideal reader than I had in the past. So I’m not simply trying to stop a shopper for a moment’s reflection, as I might with a “literary” appeal. No, I’m trying to connect with her soul and spirit. Whew! So much for that calm bookish repose.

From this to …

Let’s jut say I’m aiming for real readers rather than schoolteachers or librarians.  You know, the kind of readers who just might turn into not just fans but superfans, as Azevedo touts, the ones who tell everybody they know about the hot unknown book they’re devouring.

Flash forward and look what’s happened to my Subway Visions cover. The previous one set the underground urban tone, but just what’s the promise? It looks pretty static. Waiting for a train to somewhere, but what then?

The new cover, though, gives a totally different impression. Its brightly tagged subway car goes careening into the depths. We’re not just standing around, waiting, but off into the action. The typeface and solid color provide a retro take on old-fashioned paperbacks. Whoopie! As a reader, I expect to be entertained. We’re in for a wild trip. Well, there’s the promise. Come along with me.

Finding the right image, of course, is a challenge. I lucked out on this one, even though it required a long search and then winnowing down the other options. One where the photos all ultimately lost out.

Along the tubes to nirvana

I do hope that big piece of graffiti doesn’t say something truly embarrassing.

Daffodil Uprising was a bit more wrenching.

I’m quite fond of the clean appearance of that single bloom, but as I came back to the question of promise, I didn’t see the cover suggesting anything. It just stands there, like a monument.

The new cover, though, suggests a row of daffodils blazing into full bloom. It’s colorful and happy, reflecting much of the hippie expectation, without getting caught in the time warp. Yes, the story includes Flower Power but it’s more about youth and shared discoveries rather than Sixties. I’m surprised how fresh this new cover feels.

That’s appropriate, since my extensive revisions of these works sought to move them into being more about NOW than exclusively back THEN, even when the tale is full of what has become ancient history to most of the populace.

As I hunted for the new image, I wound up sorting through thousands of MsMaya’s mesmerizing abstract flower creations before finding one that captured something resembling daffodils. But then it blooms into something much more. Once again, the photos failed to make the final cut.

I hope you agree. But there’s more.

Read More »

Magnetic center as a point of growth

I think it was in Peter Ouspensky’s writing that I came across the concept. He argued that having a foundation in  an activity that requires patience and long training is essential for anyone hoping to grow in spirituality.

Simply put, practicing an art, a sport, a craft, a trade, or the like provides the stamina for personal religious enhancement. He called it the magnetic center.

It’s not a passive pleasure but rather active, with deferred gratification in terms of results. It requires doing something for its own nature rather than some final event or production, even though such things might provide inspiration. What’s important is the means itself rather than the end.

These other activities aren’t a substitute for spiritual progress, which can come about by undertaking any number of tested traditions, but it does offer a solid starting point.

Maybe there are exceptions, but I still find it an interesting insight.

What do you love to do as a disciplined practice?

 

A generic side to Dover’s downtown transformation

As I’ve looked with delight at the renaissance of my small city’s downtown, one modeled in part on Jane Jacobs’ then revolutionary attack on urban renewal back in the ’50s, I am a bit bothered by how much of it is now based on a commercial cookie-cutter concept known as mid-rises – five-story stick-frame construction above a steel-frame pedestal that’s then given a brick or similar exterior facing.

It’s happening all over the country, actually, and not just in the heart of a city, either. Even here in Dover, we’re seeing something similar happening about a mile south of downtown as an over 50s-something neighborhood called Pointe Place with rents that astound me. Who can afford it? Some retirees, apparently. It’s a downtown within a doughnut, in effect. You can’t really walk there from anywhere else.

Of course, the Covid-19 pall casts a big shadow over these developments, but some observers say it might encourage more people to move from big cities to smaller communities like ours. We’ll have to be patient and see what actually unfolds.

As I’ve argued here in various forms, I’d rather have a real city center abutting organic neighborhoods, one with a funky fringe of mixed-use buildings, unlike apartment complexes surrounded by parking lots along the major highways or shopping strips.

What we definitely have here in Dover is the attraction of a river that rises and falls with the tide, as well as the historic mills once renowned for their calico and now serving as entrepreneurial incubators and housing.

Call it atmosphere and scale.

~*~

As Dover’s emerged as New Hampshire’s fastest growing city, the bulk of the new downtown residents are presumably singles and child-free couples, either young professionals or older folks who want the amenities of living close to restaurants, parks, and public events.

The retail and professional rentals are a larger concern, though, especially as many small merchants find themselves at a disadvantage against Amazon. Take the local hobby shop as an example. And that’s even before the bigger threat of coronavirus hit the entire economy.

Even so, these projects haven’t been on hold.

OLYMPUS DIGITAL CAMERA
The new Orpheum takes shape downtown, matching the height of the old Masonic building to its east and the old Strafford Bank across from that. The spire at top left is city hall, a block away from the back of the new building in what was previously a parking lot.
The Robbins Block storefronts are now gone and a five-story Orpheum is rising in their place. The hardware store, lower right, is still there. From the top left are the library, community center, and district court.

The old block may look charming in the photo, but the buildings were rundown and unwelcoming to pedestrians, as was the sprawling parking lot behind them. There was also a traffic bottleneck that’s being eliminated.

More than colorful pins stuck on the wall map

Wow, I really have been all over the map in getting to here. That’s what’s stirred up as I look at the range of experiences reflected in my novels and poetry as well as here at the Barn. That ‘scape has covered a childhood in the Midwest, college in a Big Ten school, an inner city ghetto during my hippie years and then the farms that followed, as well as desert and mountains, more Midwest and then Baltimore, along with my first marriage and some wild romances, and finally New England and my little city farm here.

Sometimes I wind up feeling dizzy. Those pins and needles are all over the place.

Are you one of the lucky ones who got to stay put?

 

Heart-stopping moment

We’re still learning not to panic at scenes like this, where one of our rabbits looks like rigor mortis has set in. It’s even scarier when one’s running about, stops, and then flops over into a deadly pose like Pepper’s here. That’s when I look closely at her side to see if she’s breathing. Grab a camera, though, and the subject pops right up like nothing’s ever happened just as you’re ready to click the shot. My wife finally caught this instance, and I’m envious.