After recently tweaking the cover for my Hometown News novel, I found my eyes zeroing in on another volume and once again questioning its effectiveness.
What’s Left: Within a daughter’s own Greek drama had been especially difficult to develop, as I’ve explained in earlier posts, but ultimately ended up following a girl who lost her father in an avalanche on the other side of the globe when she was only 11. She then continues on into her emotional recovery and growth, rounding out in her mid-30s.
By the time the book appeared in both digital and print-on-demand options at Amazon, the cover image had settled on a photo of a Goth girl.
For technical reasons, she continues at Amazon, while my cover at other digital retailers got updated.
I wanted a better sense of the initial suffering, or even an edginess in her development, but nothing worked perfectly. I am still taken with the daring in her stare at the camera, but is that enough? (I did a post about the earlier covers on December 20, 2019, should you want to explore my archives. I was quite fond of the first cover, the one with its falling egg yoke, but nobody else seemed to get the connection.)
Furthermore, she’s genetically a mix of Greek and American Midwest and a tad on the pudgy side. I hate it when a story follows, say, a brunette but the cover shows an obviously dyed blonde.
Another challenge involved balancing the two words of the title. The second word, “Left,” should have the emphasis, but it’s only half the size of “What’s.” Nothing I tried corrected that. In many of the typefaces I sampled, “Left” simply didn’t read easily, either. It could have been “Lest” or “Lett” on first reading. In making a sales pitch, there’s no time for deciphering the message. “What’s” presented similar challenges in other typefaces.
The text had been difficult enough to nail down in a convincing voice, but the cover was equally problematic – especially finding an appropriate image. How do you summarize all this in a single graphic impression, especially one that works thumbnail size online?
Do note, there’s an ongoing argument about using a facial image on a cover, period. Does it grip a potential reader or does it turn one away? Will it even limit a reader’s impressions of the character at the heart of the book?
Remember, my budget wasn’t generous enough for a graphic designer, the kind who would create a flowing dust jacket replete with insider clues for a potential reader. I’m not particularly fond of those designs anyway. In general, I think photos pack more punch in a first impression. Just look at magazines at a newsstand. Remember those?
Cassia, or more formally Acacia, goes into mourning after her father’s death and then morphs into Goth dress and appearance through her teenage years, where much of the story develops.
The book doesn’t fall neatly into genres – part of it could be Young Adult, but I’d say the core of it is New Adult and beyond. So how old should she look on the cover?
Finally, in the latest stab at this problem, I decided to run with an image I’d settled on earlier. This time, it would bleed off the cover at both sides for maximum impact. I then decided to run it off the bottom, too. Somehow, that left the photo square, a format her photographer father pursued.
My reason for cropping the photo tighter was to give it more depth, putting the focus more fully on the girl and her emotion. I’m now seeing that the rocky background I eliminated had actually suggested another kind of story. No more of that distraction now. An artist might have replace it with her extended family, by the way.
In leaving the top open for author and title, rather than separating those elements with the photo in the middle, she has more presence and gravity.
I’m also glad I stuck with an impulsive decision to not fill in the remaining cover with a background color. A new typeface for me, Yu Gothic Semibold, seemed to work best for the title, though I’m not exactly happy with the single-stroke bar apostrophe. But “Left” carries its own weight in the dance of letters.
Book Antiqua, meanwhile, a fallback for me, does nicely in italic for the author.
That’s all – clean, simple, and somehow daring in its starkness. Without an obvious border, the design declares its independence from paperbook constrictions. It’s also quite contemporary, in a confident way. It even pops out on websites. And there’s no question that it comes together more harmoniously the one it replaces.
This one’s now available on your choice of ebook platforms at Smashwords.com and its affiliated digital retailers. Those outlets include the Apple Store, Barnes & Noble’s Nook, Scribd, and Sony’s Kobo. You may also request the ebook from your local public library.