With my training as an artist, I have some strong feelings about book covers. Most of the ones I see leave me cold. I think they’re too cluttered, and most of them lack a strong graphic element – I prefer a good photograph though am coming around on the painted image argument – and I like a clean, easy to read impression. Some of the typefaces used for the title or the author are nearly impossible to make out.

I did have a friend who was a professional illustrator for a Fortune 500 corporation. CAD (computer assisted design) was overtaking the field, and he felt it was destroying his artist’s hand, the one with the Rhode Island School of Design sharpened skills. His aspiration was to design old-fashioned book jackets, and while his style there wasn’t my cup of tea, I could see its appeal. Fortunately, he conceived a children’s book that took off, in part because it was based on a Pete Seeger song, which did get buyers’ attention. And led to many more all on his own.

I still don’t understand all the nuance, though. Is it true that a certain strand of fantasy is supposed to have a specific element woven into the cover to alert a potential reader that this is the subgenre she’s looking for? You know, maybe a touch of moonlight or a small bat in flight or a golden glimmer in someone’s eye?

I am learning, though. A cover makes a promise with a reader, so I’ve heard at Smashwords.

My thoughts on cover design and some of my favorites appear in earlier posts here at the Red Barn.

Self-publishing requires much more than merely producing a compelling text.

Naming a book is hard enough. For the record, I found naming What’s Left to be my most difficult, as I’ll explain in a future post.

In the world of books, and not just ebooks, a strong cover is crucial.

If you can afford to hire an illustrator or graphic artist to design yours great. I’m envious.

My first novel, in paper, wound up with an “art designer” misfire. Rather than respecting the black-and-white photo of passengers in a subway car, a flat yellow lotus shape was cut into the image with the title and author credits inside that field. It didn’t fly. In addition, my name wasn’t left as simply Jnana, as I desired. It was the full yoga version, an additional five syllables or 14 letters. Well, it kinda has a 1950s feel, even with some graffiti on its walls, but the action was all high hippie ‘60s and early ‘70s. I’m now wondering if getting a tagger to do the cover would have been a more successful alternative. I’m sensing it would have been a more in-your-face result. Buy me now!

For my first round at Smashwords, I hired a book designer who was, I seem to recall, living in the Czech Republic. Emailing made everything easier, including paying him via PayPal, which was new to me. Since he had a deal with a stock agency for low-cost photos, I rifled through its online pages filled with shots that might fit my need.

It’s harder than you’d think.

A good cover isn’t a poster. It’s more like a billboard on a much smaller scale. And your potential readers are zipping by.

The right photo turns out to be a rarity. It has to somehow reflect the story and still attract a buyer.

Even when you find a good fit, there can be problems. For instance, the photo I settled on for Hippie Drum was a black-and-white portrait of a shirtless young male playing a set of Conga drums. It even looked a lot like me at the time of the story. Little did I know how many viewers it repulsed.

There is debate over showing a person’s face on the cover. It can limit a reader’s perception of your central character, for one thing, and one reader’s ideal can be an instant rejection from another.

If you’re going the human face route, you may find the perfect photo with one slight flaw. She’s a redhead while your character’s brunette. It may be easier to tweak the book to fit the cover.

The experience of tweaking a character to fit the cover image.

There’s also a debate over a painted or drawn artwork versus a photograph.

When I got around to designing my own covers, I came upon a drawn image of a single daffodil bloom. How perfect and I still love it. And within the title I inserted a peace emblem for an “O” in DAFFODIL SUNRISE.

A few years later, when I changed the title, that cover went out of circulation. That peace emblem just didn’t work with the new version’s Kindle print-on-demand cover, either.

I have to admit a special fondness to the ones on Subway Visions, Yoga Bootcamp, and the Secret Side of Jaya – none of them photos.