Jack Shafer of Politico magazine recently aired his argument against including newspapers in stimulus aid for companies hurt by what he calls the coronavirus apocalypse. As his title says, “Don’t waste stimulus money on newspapers. You wouldn’t put a dead man on a ventilator, would you?”
It’s a harsh assessment, coming not from a right-wing fanatic but someone who values the experience of reading the news on paper. He knows all too well the precarious state of the news industry even before the Covid-19 devastation, and I hate to admit I have to agree with him.
If you want to see my take on some of the deep systemic financial problems, just turn to my novel Hometown News, available as an ebook.
For a little perspective, you have to realize you can’t even purchase blank newsprint for the cost of your local paper, and that’s without anything on it or delivery to your doorstep or favorite store or the box on the corner.
Shafer is not talking about the handful of national papers that are thriving, thanks to a surge of online subscribers during the Trump nightmare. He’s talking about the local papers across the country, many of them now owned by hedge funds and similar short-view gaming investors. The kind of enterprise that has gone from family ownership with roots in the community to a global conglomerate that sees money in liquidation, as in who-are-you-all-anyway and why-do-you-matter when it comes to the locals.
Well, with oil companies lining up for relief aid, newspapers definitely should be higher on the list. But I digress.
In some ways, the papers are a canary in the mine shaft, or a dinosaur looking into the eyes of an approaching train, if you care to mix metaphors. Remember what happened to the railroads, after all, when the Interstates were built … with public money. Again, I digress.
The biggest question for me is what happens to local communities if and/or when the local papers expire.
First, of course, is that the public loses an essential watchdog on grassroots level politics. Believe me, local officials act differently when they know they’re under scrutiny. It will cost you dearly when they’re not.
Covering their meetings and the impact takes time, knowledge, ability, and courage. If you’re simply blogging in your spare time, you can be bullied or miss the follow-up phone calls. ‘Nuff said there. We’re facing a threat to ground-level democracy, OK? How many of us can really afford a lawyer?
Second, though, is the loss of local identity. I think most newspapers have fallen down here, failing to raise distinct columnists you just have to read first thing in the morning, but that’s not the only problem. How important is your neighborhood and the general area to you, anyway? Do you even know your neighbors?
A third problem involves the local economy. For one thing, there’s been a huge shift in local retailing, from mom-and-pop stores to the big-box intruders at the mall or Miracle Mile and then online, as in Amazon. The mom-and-pops are the lifeblood of newspaper revenue. Those glossy inserts pay next to diddly. And when’s the last time you saw anything from that monster Amazon or even Craig’s list, which is killing the classifieds?
The obvious shift would be from on-paper publication altogether to online presence only, but no newspapers have figured out how to manage this. It requires subscriber-paid content. Web users are way too used to getting everything for free.
By the way, I hope television and radio are not included in the assistance packages. Yes, they, too, are suffering loss of ad revenue and audience. Rotsaluck. Their news coverage, meanwhile, often rips off a lot of newspaper stories and then act as if they actually had reporters there. Who will take up the slack? Again, rotsaluck.
Which leads me to one more thought. Sports radio. That once hot-in-the-ratings screaming format that pushed broadcasting from music to talk and then to professional, mostly, athletics – with regional loyalties and identity. What’s happening there, now that nobody’s playing?
Where are you getting your community news?