Ten major yoga brands today

In the decades since I took up yoga in the early 1970s, the movement has had its ups and downs. For a while, it looked like it was about to peter out altogether, especially as scandals hit many of the teachers or their organizations.

And then came the boom in popularity, far outrunning the earlier flowering.

Today, it’s hard to keep up with many of the trends, especially as they take on commercially branded identities. Back in the day, we knew it essentially as hatha, raja, karma, and so on … but not anymore. When you’re looking for a class, it can be rather confusing.

  1. Here are ten on my radar. Many of the details come from Kristin McGee’s fine overview at the MBGmovement website.
  2. Iyengar: Founded by B.K.S. Iyengar after his arrival in Ann Arbor, Michigan, in 1973, this system relies heavily on props to help students to perfect their form. The positions are held for longer periods while focusing on details of the pose. Photos of the props still disturb me. Guess I’m just old school.
  3. Restorative yoga: Focused on winding down and relaxing after a long day. As an outgrowth of Iyengar yoga, includes props like bolsters and blankets.
  4. Astanga: (Also spelled ashtanga.) Popularized by K. Pattabhi Jois in the ’70s. Very physically demanding sequence of postures with an emphasis on continuous movement. No props, no music – I wholeheartedly approve, but I am from a line that had long rests in the corpse pose between asanas. Aah. Our goal was meditation, more than physical fitness.
  5. Vinyasa flow:  Adapted from astanga in the 1980s, it is more varied, depending on the teacher and students and the intent of the day. It may include props and music. Vinyasa is considered the most athletic of the popular styles, more suitable for students with previous yoga experience.
  6. Jivamukti: Founded in 1984 by Sharon Gannon and David Life as an outgrowth of vinyasa flow, this includes teachings from Hindu philosophy with an Earth-conscious connection. Many of its followers are also vegetarian.
  7. Hot: Supposedly intended to simulate the steamy jungles of India where yoga was practiced, this covers a range of styles as long as the room’s hot and humid. It’s intended to produce a lot of sweating. I’ll assume that’s to sweat out impurities in the body. One of its earliest strands is Forrest yoga, developed by Ana T. Forrest.
  8. Bikram: Founded by Bikram Choudhury in the late 20th century, it’s the best-known form of hot yoga. Its 90-minute class format has postures each performed twice in a 105-degree room with 40 percent humidity, great for producing sweat. The certified teachers have a standard patter to accompany the workout. He seems to be very proprietary.
  9. Yin: Slow paced and meditative. This system dates from the late ’70s with the work of Paulie Zink, a Taoist and martial arts expert, and developed by Paul Grilley and Sarah Powers.
  10. Anusara: A more traditional hatha yoga with a focus on heart-opening and spirals to align each part of the body. John Friend in 1997 and now continued by a nonprofit school that certifies its teachers.
  11. Acroyoga: The most gymnastic of the systems, this features partners exercising in acrobatic poses. It requires three people – a base, a flyer who will be elevated off the ground, and a spotter to break the fall, if needed. The couple on the cover of my upcoming novel Nearly Canaan are shown in one of its poses.

Note that they’re all focused on physical fitness of one sort or another, rather than the meditative or ethical dimensions of the underlying religious foundation. Where are the swamis nowadays, anyway?

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