That expensive Bush mailer with the fist-sized cardboard box that popped out now popped up again up in a conversation after the primary election. (For my description, see Open Up, Jeb, Just Open Up Right.)

The box was a hollow die with a candidate’s name on each of the six sides. The theme was there’s too much at risk to simply roll the dice when we go to the polls. But that’s not how the message always came across.

As one acquaintance explained, “When my girlfriend opened that up, she looked at the side that was face up and said, ‘Now I know who I’m voting for.'”


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