START FILLING THE GROCERY CART … WITH BOOKS AND VIDEOS

As I blogged during the summer of 2014, the No. 1 topic of discussion across much of New England concerned the dramatic battle for control of the Market Basket supermarket chain. In an unprecedented reaction to moves by one-half of the family owning the company to sell the popular stores to more expensive rivals, its management, devoted workers, trusted suppliers, and loyal shoppers united to bring the enterprise itself to a halt. A grinding halt. And it worked.

After months of earlier rebuffs and daily headlines, the part of the family actually running the stores announced an agreement to buy the entire operation from its hostile relations.

It was a complicated story, with some long-festering feuds in the not-so-recent background. The kind of story that’s bound to show up as movie adaptations. Maybe even as a television mini-series. Maybe not Dallas in Boston, but as rich in its material.

We’ve been waiting for the book-length analyses, and the first one is finally making the rounds: We Are Market Basket (the title comes from a slogan at the time) has been published by an American Management Association affiliate.

Authors are frequently advised to “know their audience,” with the implication of tailoring their work to assumed demands. In this case, the book can be seen aiming at two audiences: New Englanders who remember the revolt and likely participated in some part of it, and then business majors and managers around the world. It’s both a strength and weakness for the volume.

Reading the text, it’s easy to see which part was written by which coauthor: Lowell Sun newspaper reporter Grant Walker drafted the day-by-day narrative, while associate business professor Daniel Korschun provided the chapters on business management. It’s all good stuff, though a bit repetitive, as one might expect from daily news reports that have to recap earlier developments. And I started wishing Walker had more sources to draw on. Still, they underscore the point of their book.

As the subtitle says, The Story of the Unlikely Grassroots Movement That Saved a Beloved Business, this was a remarkable event. Korschum uses it as a platform to argue for an awareness of stakeholders in a company – not just stockholders. It’s a theme Bernie Sanders has been pressing in his presidential campaign, and he’s not alone it saluting its importance. Workers, suppliers, and entire communities have investments of one sort or another in the companies that operate in our presence. For Market Basket, with prices typically 16 percent lower than its major competition, customers have a definite reason for supporting the stores, which, as it turns out, are remarkably profitable, despite or (as Korschum argues and others of us believe) because of their culture of contrarian instincts.

You can read the book for the reasons why. The list of down-to-earth practices throughout the operation, where the lowest level workers are encouraged to find ways to improve the business, is worth the read alone. You won’t walk through any store quite the same afterward.

My interest in the topic goes back decades before this, as I saw the operations of a smaller but similar grocery operation run by my then-girlfriend’s father. His own father had started out with a produce cart that went door to door. Besides, my own inclination has been for smaller, typically family, operations rather than monolithic corporations – as I demonstrate in my novel Hometown News and pursued for most of my employment as a journalist.

As I was perusing We Are Market Basket, I kept thinking of business books like Tom Peters’ In Search of Excellence series. They’re fun to read and make their point, though there just might be more to the story. In this case, I definitely feel there is.

Yes, when we come to the stakeholders argument, we can look to John Henry Patterson’s benevolent leadership at the National Cash Register Co. in Dayton, Ohio, or the glory years of the cereal makers in Battle Creek, Michigan, or Aaron Feuerstein’s moves in the aftermath of the Polar Fleece fabrics’ devastating factory fire in Malden, Massachusetts. Essentially, these provide similar models of enlightened leadership along the stakeholders’ ideal. But this book also leaves me wondering about the next generation after Arthur T. Demoulas’ leadership – he is, after all, pictured riding a white horse. So there’s a need for a management text on maintaining leadership a generation or two down the pike, which this book glides over as one of simply maintaining the historic company culture. There’s a lot of repetition on Market Basket’s culture in these pages, perhaps to drive the point home or, as I suspect, perhaps because of slack editing. But will that culture be enough?

On another front, there’s a volume yet to appear that puts the Market Basket experience in perspective with other leader-defined companies. Yes, we love our heroes, but they’re hardly the stuff of corporate America these days. More often, they’re anonymous and invisible. What kind of executive would be needed to fill Arther T.’s shoes?

And there’s another round of writings that might relate Market Basket to other family-owned companies and their survival or failure in moving from one generation to another. Family ownership issues have become a distinct subset of a business school curriculum. You don’t get fired from being a brother or a sister or cousin or grandkid — it’s a lifetime position.

We Are Market Basket skims over the earlier family conflicts that erupted into ugly, protracted, and costly court battles only years before the events at the heart of this book. To understand the bitterness of the most recent round, I’d love to see a volume – or at least one more open to both sides – more detailed than what this one presents. Not that the other side made itself in any way sympathetic in the 2014 accounts. Even so, the events were not quite as black-or-white as they seem to appear. An astute reader senses the authors’ desire not to antagonize their sources, meaning the book’s told basically from one side.

Another fascinating dimension also appears in corporate ownership that’s not quite split evenly 50/50. Television viewers may remember an episode of Ed Asner’s Lou Grant series where the newspaper was threatened by such a division – not that much different from the Seattle Times, actually, where one percent held the sway vote.

When it comes to Market Basket, we have one crucial family voter who switched. Why? Everyone wants to know.

So I’m still hoping for a more definitive volume than this entry. Maybe by the crack team from the Boston Globe, which could throw far more reporters at the story than the suburban Lowell Sun could – reporter/author Welker at least had the advantage of having the Demoulas family grocery stores originating in Lowell and putting their headquarters one town over, in Tewksbury, but he was a Lone Ranger in the face of a large reporting and editing staff in Boston.

Another of the case studies waiting to happen would look at Market Basket since the uprising. Can it sustain the large debt load and still maintain its generous employee bonuses and profit-sharing, along with its low prices? A year-after report by the Globe found that the company is indeed prospering in its rebirth. But long-term questions remain.

Will the fuller story ever come out?

For me, more and more, I’m looking for another current example, somewhat the way scientists want an experiment that can be replicated — another stakeholder over stockholder victory.

In the meantime, we’re still shopping – almost religiously – at Market Basket.

LIVING IN A TOWER OVERLOOKING THE ACTION

Somewhere along the way of drafting Big Inca Versus a New Pony Express Rider, I began imagining living in the top of a traditional textiles mill tower. Once I moved to New England, where the 19th century mills had proliferated, I soon discovered that the towers basically housed worker stairwells, even when topped with a big bell, elaborate clocks, or impressive weather vanes. Even so, my fantasy of dwelling with a view over the millyard and its surroundings kept growing.

This one even has a little deck attached, off to the right.
This one even has a little deck attached, off to the right.

You should realize I’m something of an ascetic – and I like open views, rather than curtains – so the idea of living in a small space such as that holds a romantic appeal. It’s rather like a forest lookout, actually – the kind Kerouac, Ginsberg, Snyder, Whalen, Welch, and other writers once occupied. Naturally, it’s not the kind of bedroom where you’d do elaborate entertaining, either. Anything would have to be intimate.

But what happens through the nights in the empty rooms below? To follow the developments, click here.

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ONE MORE NOTABLE FAMILY

Boston's Back Bay is viewed from the stone tower in Mount Auburn Cemetery. The Fullers are buried nearby.
Boston’s Back Bay is viewed from the stone tower in Mount Auburn Cemetery. The Fullers are buried nearby.

Mount Auburn Cemetery, at the edge of Cambridge and Watertown in Greater Boston, not only lays claim to being the first garden cemetery in America but also boasts some of the most notable names in the nation’s history.

This small family plot, for instance, holds the remains of Transcendentalist leader Margaret Fuller and pioneering architect Buckminister Fuller.

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Margaret Fuller Ossoli’s inscription reads, in part: By birth a child of New England, By adoption a citizen of Rome, By genius belonging to the world.

 

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AN ABOLITIONIST NEXUS

Coming upon Moses Brown Square in Newburyport, Massachusetts, one evening threw me for a loop. The plaque said this Moses, 1742-1827, was a prominent shipbuilder and merchant active in the slave trade. (Not to be confused with a Capt. Moses Brown, 1742-1802, a privateer – that is, a licensed pirate living nearby — also on the wrong side of my moral compass.)

The ringer, as I read, was that Newburyport, with all its wealth based on the rum, sugar, slave trade triangle, was hostile to abolitionists, and its Moses had soon become its wealthiest resident. So that was the funding for those glorious houses on High Street, not the whaling trade? I hadn’t suspect this turn.

What a contrast to the more famous Moses Brown (1738-1836), a Rhode Island Quaker convert who became both an avid abolitionist and a pioneer of the Industrial Revolution in America – himself quite wealthy and a founder of what’s now the prestigious Moses Brown School in Providence, adjacent to Brown University.

I’m guessing they were all cousins, given the naming patterns and wealth.

What further intrigues, though, is the other statue in the square, this one for William Lloyd Garrison, an abolitionist who was also from Newburyport. There you learn of the depths of the town’s virulent support of slavery and their collaboration with its institution.

Curiously, Garrison “the Great Liberator” found two important colleagues from upstream on the Merrimack River.

The first was John Greenleaf Whittier, the Quaker poet living in neighboring Amesbury, Massachusetts, kitty-corner upstream.

And the other was the journalist Horace Greeley, born in Amherst, New Hampshire, further upriver.

What I see in all this is a hint at the hot pockets, pro and con, on a contentious issue of the time – sometimes within a stretch of the map, sometimes with a family. Not that things are always any different today.

ABANDONED MILLWORKS AND REDEVELOPMENT

In many communities across the Northeast, the once neglected mills along the running waters have found new life as commercial real estate. Often, high-tech firms and other startups find them to be flexible incubators. Other times, floors are occupied by stylish residential condos or office suites.

The small city where I live proves that, three decades after the boarded up windows were once again open the light and the spaces within refurbished. The new tenants were the key to a revitalized downtown, especially.

Before relocating to New Hampshire, though, I envisioned something similar while drafting my novel, Big Inca Versus a New Pony Express Rider. Actually, I had no idea that was about the same time the mills were being restored one by one by developers like Joseph Sawtelle. Not that he was anything like Bill’s mysterious Boss.

Oh, how I love the mills – even before we get to the intrigue in my novel.

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THOSE FIRST BLUSHES OF AUTUMN COLOR

Last weekend, we got away to the Northwest corner of Vermont for a lovely, make that magical, gallivant enhanced by a Friend’s gracious hospitality.

The jaunt began with a long overdue stop at the Saint-Gaudens National Historic Site in Cornish, New Hampshire. Admittedly, sculpture – especially public statuary – has taken a lower rung on my visual awareness to painting, drawing, and printmaking. Let me say simply that this visit to the home – originally summer residence – of the American genius Augustus Saint-Gaudens was a revelation. The National Park Service has done a remarkable job in preserving not just his house and studio but in displaying his studies and castings of his memorable monuments. The glade devoted to the “Shaw Memorial” alone was worth the visit. And, let me add, the floral displays in the gardens at this time of year, when relatively little is blooming, were delightful. As for his work designing American currency, at the invitation of Teddy Roosevelt? The short take is we’re ready to return, soon.

That was followed by a late afternoon jaunt across the Cornish-Windsor covered bridge spanning the woefully low Connecticut River, due to an ongoing drought, into Vermont and eventually through the Green Mountains, taking a questionable route our host suggested through Rochester Gap and Middlebury Gap, one I doubt we would have found via GPS but altogether perfect. This was the real Vermont, not just twee but also working-class hanging in there, apparently happily so. We’re still wondering how many of these folks get to work through the winter.

Not much later we were sitting on his deck, sipping hard cider we’d brought from the Granite State and munching some amazing cheese from his locale. Oh, yes, while watching a feathery sunset stretching toward us from the New York State’s jagged Adirondack mountain range. Does life get any better than this?

The next morning brought my reason for being here, a committee meeting an hour to the north, and the first of two breath-taking mornings with a drive that included Adirondacks in the distance on one side of the highland farm country I traversed (with its seemingly contented dairy cows and huge barns), and the Green Mountains, a wall on the other side, along with glimpses of long Lake Champlain far below to the west.

Still, we weren’t seeing what we’d anticipated: signs of frost. Not all that long ago, northern New England – especially this far north – would have had a killing frost by mid-September. Instead, where we live, we’ve been able to get to the end of October with an occasional throwing blankets over the garden. In other words, global warming is real. And that frost, by tradition, is essential to the famed New England fall foliage.

Leap to Sunday morning, when we ventured off to Appalachian Gap in a second crisp, dewy morning with the mountains veiled in a haze – breathlessly, as it were. What surprised us the most was how quickly some trees were already in prime foliage, albeit surrounded by green. The color comes in waves, actually, and much of the glory depends on the ephemeral angle and quality of light more than the leaves themselves. So the autumn foliage was beginning to arrive. Just like that.

In the week since, it’s starting to appear where we live, too. And, to heighten our awareness, we know all too well what will follow, just a month hence.

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My essays and photographic slide shows on New England autumn foliage are available in the archives of my Chicken Farmer I Still Love You blog. Take a peek!