BEWARE OF UNINTENDED CONSEQUENCES

Reporters and editors live in dread of accidentally publishing a lewd expression. It’s not just the list of four-letter words themselves or the inevitable typographical errors. (You know, the embarrassing “pubic” for “public.”) The innocent double-meaning can be the worst. The famous “Colonel Screws guest at banquet” headline that went through five or six editions before getting caught. Or the caption for the Supreme Court justice about to climb the staircase to a second-floor dinner: “Justice Douglas prepares to mount women” instead of “mount stairs with women.”

As one of our colleagues would remind us, quoting one of his mentors, “It takes a dirty mind to put out a clean newspaper.”

(Oh, the stories we could tell.)

DEATH IN THE AFTERNOON

It used to be that every city had two newspapers – one in the morning, another in the afternoon. Or more. One was Republican, at least on its editorial page; the other, Democrat. You had a choice, and you had keen competition.

Frequently, the afternoon paper had the bigger circulation. Often, too, it concentrated on the hometown news and features, while the morning rival took a more serious tone, including more national and international coverage.

But then something shifted: afternoon circulation numbers began shrinking. We thought it had something to do with what we were publishing. The reality, however, had to do with the workplace. First, fewer Americans were working in factories – they weren’t getting off at 3 in the afternoon and heading home. And second, fewer workers were taking public transportation – they were driving, instead. And that meant they weren’t reading one paper while waiting for the bus or the train, and then reading the other for the return trip. As for the leisurely late afternoon before supper, it had vanished: they weren’t getting home until 6 or later.

One by one, the once prosperous afternoon editions folded or moved over to morning. And now you know why.

Hometown News

A LOGICAL CONCLUSION

As far back as three decades, when I was selling editorial-page columnists and cartoonists to newspapers, even openly liberal editors had become shy of picking up anything except conservative voices.

As a consequence, we’ve had no new voices to speak from the left, especially not in general syndication. Think about it.

Meanwhile, newspaper circulation has been plummeting.

Could it be those conservative voices are deadly dull? (At least, when they’re not shrill?)

Think about it.

A bird with only a right wing won’t fly far.

Yes, think about it.

REALITY CHECK

Not long after arriving in town, I was walking past the managing editor’s office, which was crowded with three heavyset men accusing the Union Leader of being liberal media.

This was the same paper the Boston Globe’s news columns always called “the archconservative Union Leader,” never mind that by this time the political expressions stayed in the editorials and opinion page.

Still, it made me realize how far to the right some of the criticism originates or how isolated from the mainstream it exists. Or even how far it deviates from commonly accepted definitions.

YOU READ IT HERE FIRST

Once, as I was being escorted around the Detroit Free Press newsroom, we bumped into a nationally syndicated columnist who was being given the VIP treatment.

Since I, too, was a guest, I had to bite my tongue.

A few weeks before, he’d ripped off the opening paragraph of our copyrighted lead story in the Yakima Herald Republic and opened his own column with it, nearly verbatim, without attribution.

As you know, that’s plagiarism – intellectual theft.

Despite heightened efforts to stem it, I suspect it’s long been part of the public information stream, to one degree or another.

Once, for instance, a small-town radio personality read my published concert review word for word over the air as if he had been there. Again, no attribution.

Or a Monday TV newscast read a photo page, without the photos, as if it was theirs.

More recently, we’ve had to shake our heads each time a certain television station says “W*** has learned,” because we know it’s code for “W*** read in this morning’s Union Leader.” At least they’d rewrite the story.

And then there were all of the charges and countercharges between the wire services and the big city papers, each accusing the other of taking stories and putting new bylines at the top.

But that could lead me to tell of my experience as a cub reporter at the Cop Shop (police station), where the rival newspaper ran my piece as its lead the next day. The reporter whose name appeared at its beginning had taken my carbon paper draft from the waste can.

So that’s how you learn.

GET OUT OF THE WAY

In newspaper reporting, you try to observe an event as invisibly as you can without intruding into its action. Yes, you may need to interview individuals, but you quote what they say without inserting yourself into the dialogue.

But the appearance of television cameras and their glaring illumination, especially, tips the equation. Too often, they’re not neutrally observing a natural event but rather turning all of the participants into actors and the scene into a stage. Who knows what’s real as a consequence?

I remember one reporter coming back from a county commission meeting and saying that the commissioners had already voted before the TV crew showed up and pressured them for a revote. The second time around, the tally was different.

So just what was the valid decision? The moral questions multiply.

Equally offensive to me is the canned shot of the TV “reporter” standing in front of the courthouse or floodwaters or crash or fire and talking into the microphone and camera. Look closely and you see the story is more about “we were here” than what really happened. That’s not news, friends – it’s hype, usually accompanied by editorializing rather than just the straight facts.

Here, I had enough trouble about reporters doing interviews over the telephone, rather than face to face. You miss much when you’re not a direct observer, believe me.

So what do we do now about Skype?

END OF THE LINE

Maybe the last of the high-visibility newspaper chiefs was Dave Burgin, an abrasive, volatile, but brilliant editor who began his legendary career at the New York Herald Tribune in 1963 and then went on to head a dozen-and-a-half major metropolitan daily newspapers, most of them already in their death throes, ranging from the Washington Star to the Orlando Sentinel (his one big success story) to the Dallas Times Herald to the San Francisco Examiner (where he was fired – twice) to the Oakland Tribune. Of course, it’s hard to leave a lasting impact if you don’t stay long in any community.

Still, one boss I had always returned in amazement after a visit with Burgin. Said he was the only person in the entire business with a real vision for a future or the changing needs of younger readers, along with the reasons they were avoiding newspapers en masse. He, too, saw the value of the weird comic strip “Zippy” for his Bay Area readership and was willing to run it page-wide on Page A2. Not that it would fly quite the same in Dallas.

One of his lasting bits of wisdom was the question, “What do I have in the paper today that will bring a reader back tomorrow?” I’ve looked at a lot of newspaper copy with that question over the years and felt we were missing the answer.

Actually, it’s a good question for a lot of businesses. I think it’s even a matter of getting down to the basics.

FREE OF THE ENTOURAGE

Most newspaper writing and editing is done is large, open newsrooms rather than small, private offices. It’s amazing to think anyone can actually concentrate and work amid the surrounding mayhem, especially when the scanner is blaring police and fire dispatches and the television’s on overhead. (Well, I took to streaming opera and music by living composers to blot out that hysteria.)

Still, a few management-level editors had offices, and we’d get visitors who’d head there or to the conference room for private meetings. Usually, the men would be in navy blue suits, along with a woman or two in high heels. That is, they’d arrive and depart as a team. Since New England Cable News also had a presence in our newsroom, I’d sometimes get a phone call from my younger daughter, the political activist. “Do you know who’s standing behind you?” No, I hadn’t looked. I was too busy working. And she’d call out the candidate’s name.

Not that they were all politicians. Sometimes they were business executives or lobbyists of one stripe or another. Even the writers and artists seemed to travel in packs. And often a face would look familiar, but I couldn’t quite place it. Let me add that many of them look quite different in person than they do on video.

Late one afternoon, though, I looked up from my terminal and noticed a dignified solitary personage striding into the room. He was taller than I’d suspected but the face was one I soon identified. David Broder, a Washington Post columnist my college professor had called the best political reporter in the country decades earlier, an evaluation that remained dead right.

I didn’t interrupt with a greeting as he walked past. Respected his space and thinking. But I was far more impressed than I’d been by any of the celebrities who had posed behind me.

PAINFUL NEUTRALITY

At the least, the pursuit of objectivity has meant that news reporters and editors cannot engage in political activities. Even community-wide charity drives become suspect. I learned early on I couldn’t wear political buttons or put a bumper sticker on the car, much less participate in a protest line. The ethics policy at the Kansas City Star was famed for telling its personnel that the only organization where they could vote was their church. (And, presumably, public elections, although some journalists have argued even that would taint their professionalism.) To be honest, even though we Quakers never take a vote in our business sessions, I felt some relief to know that my church was taking public stands in my stead.

It’s not that we don’t have values or don’t believe that reforms are needed. Rather, it’s an awareness that to report all sides fairly, we need to have some distance from participating in the battle itself. We have to be able to report shortcomings even in the places where we feel most sympathetic.

Still, I’d like those who accuse journalists of bias to try living under such strictures themselves. Maybe they’d even see a bigger picture.

WINDY CITY PERSPECTIVE

In 1922, the Chicago Tribune conducted an international architectural competition for the design of its new headquarters. The World’s Greatest Newspaper, as it proclaimed itself, could have erected a landmark modernistic tower envisioned by Walter Gropius and Adolf Meyer or an impractical giant lectern styled by Adolf Loos but instead went with a neo-Gothic bullet by Howells and Hood.

By the mid-‘80s, when I was employed by the paper’s syndication service, the grimy gray building was surrounded by many much newer buildings that resembled the glassy proposal the publisher had rejected. Maybe that says everything, in the end.

By then, though, the newsroom had definitely changed. Gone were the typewriters, long replaced by computer terminals and keyboards. Tours were guided through glass-shrouded catwalks overhead, where they could look down on journalists at work. I remember being fascinated to recognize there were four semi-circular copy-desks below me, each one ringed by copy-editors and a single “slotman” at the center, just as it had been when I started. I’d heard, too, that none of those seats were ever vacant long; this was a paper edited ‘round the clock for its many editions. But then I noticed that the editors on one of the rims were doing nothing except writing and editing photo captions. Nothing else for the entire shift. I’m sorry, but I’m used to far more variety when I’m editing. How did they ever stay awake?

Since we were really there to see two of our cartoonists, we headed for a set of elevators serving floors six through 32. And we were headed to the top, Jeff MacNelly’s suite, which sat just under the floor of microwave gear.

With his panoramic windows between flying buttresses looking out over Lake Michigan (you couldn’t tell where the water ended and the sky began that day), I wondered how he ever got any work done on his editorial cartoons or his Shoe comic strip.

One floor down, which Dick Locher commanded, was quite different. With its tiny diamond-shaped windows, the suite wrapped around the elevator and service shafts felt more like sitting inside a gargoyle.

At that point, one of my colleagues noticed a framed Pulitzer Prize on the wall. “That’s all it is? A piece of paper?”

Locher, who drew the Dick Tracy strip in addition to his editorial cartoons, had won two.

On the couch, MacNelly, who’d just won his third Pulitzer, grinned. “Yup, that’s about it. A piece of paper.”