REMEMBERING A PRINCE OF PUNS

Long a staple of the Friday-night Public Broadcasting lineup, Wall $treet Week’s Louis Rukeyser was noted as a master of puns. Or should that be groanster? Or even monster?

So in his presence for lunch one day, I piped up. “You know there are no good puns, only bad ones and worse. So who do you look down to for inspiration?”

He took it in good stride, knowing the sneer puns often earn, and replied calmly that when he was growing up, one of his father’s best friends was Random House cofounder Bennett Cerf – and young Louis gobbled up all of the literary publisher’s pun-filled volumes. I think he said he memorized 14 books in all. Not a bad foundation, for starters, and probably better than the jokes at the end of each month’s issue of Boys’ Life magazine.

Toward the end of his career, Rukeyser increasingly resembled the man on America’s one-dollar bills, an image he no doubt curried with a bit of tongue-in-cheek. Get a shtick in life, you might as well run with it. And how!

He was also an early example of the multimedia celebrity, something I detested in my role as a newspaper editor. I saw enough examples of television or radio personalities who tried their hand at simultaneously writing regular columns for print media, and our side of the equation was obviously the one being slighted. Let’s be frank. Anybody in the spotlight has only so much first-rate material to go around.

(That makes me recall a second-rate Boston newspaper columnist who took on TV features too, and pretty soon you couldn’t understand his content unless you’d seen the show he was amplifying. And then he was unmasked as a disgrace.)

Still, Rukeyser was candid about what we now call a “platform.” His career started as a reporter the Baltimore Sun, and he maintained a newspaper column throughout his run. “It established my credibility,” he said, back in the days when print carried clout.

The TV series, he added, gave him exposure and fame.

But the money came largely from his in-person appearances as a convention speaker. Everybody, after all, knew who he was – and that he could make the “dismal science” of economics and finance a lively, even humorous, topic.

Not every editor, I should note, bought into the argument that his fame as a public television celebrity would translate into newspaper readership. I still share their conclusion.

And then we had Andy Rooney.

THAT DISTINCTIVE LOCAL VOICE

By now you’re no doubt aware of my belief that local newspapers need a strong local voice, the kind that’s manifested in a talented general columnist or two. The New York Herald-Tribune, for instance, at one point had both Jimmy Breslin and Tom Wolfe in that role. Think, too, of Mike Royko in Chicago or Herb Caen in San Francisco. In Dayton, we had Marj Heyduck holding forth from the Journal Herald’s Modern Living section – but everybody had to read her daily four or five vignettes, especially when they had a humorous edge.

These are the kind of writers who speak personally from the places regular people live, rather than the council meetings and police blotter events that fill the news pages. Unfortunately, they’ve largely vanished in the cost-cutting rounds at newspapers large and small, and communities and subscribers are impoverished as a consequence.

At their best, they get out and report stories that wouldn’t otherwise appear – or at least the aspects they dig up along the way are fresh and insightful. At the Herald-Trib, for example, Breslin would go to the city desk and rifle through assignments for ones he wanted to cover from the street – that’s how he wound up in Selma, Alabama, with dispatches from the front line of the civil rights movement.

Within the newsroom, however, they were generally viewed with disdain or even contempt, even when they scooped the beat reporters, as Caen often did to his colleagues at the Chronicle. Part of the gulf originated, I suspect, in the professional wall between third-person and first-person singular writing, and the fact that reporters are supposed to be neutral observers while a good columnist is permitted to be actively present and even emotionally involved in the story. Ideally, too, reporters are to be invisible agents, unlike the star billing given to a columnist.

All of the snow we’ve been getting has me reflecting on the first newspaper I served after graduating from college – and my frustration with its resident Scribe. There were, for starters, his affectations of a thwarted wannabe novelist – the tweed jackets with elbow patches, the scarf, the half-moon eyeglasses, and, yes, the fragile ego that demanded deference if not worship. There was also an over-the-top serving of purple prose but little substance that cut to the bone. Ultimately, what he served up was inoffensive and bland, but he did have a following.

His one redeeming quality, though, was an eagerness to jump into covering two kinds of stories no one else in the newsroom really wanted to do – weather storms and the deaths of prominent local figures. And there he excelled. Looking back, I can see where a first-person voice can enhance the story – we’re all in this together, after all – even when he was weaving in rewrites of breaking news fed to him by reporters and correspondents, as I vaguely think he was. The deaths, meanwhile, lend themselves to an “we recall when” transition from one detail to the next. Moreover, as a minor celebrity himself, his presence probably got many sources to say more than they might have otherwise. Hmm, my memory is that he leaned toward the editorial “we” rather than the more direct and contemporary “I.”

Outstanding local columnists, I should add, have never been confined to the big metro papers.

A few leaps later in my career, launching Jim Gosney’s daily profiles in Yakima, Washington, demonstrated that. He gave us a parade of characters who made a difference in the community without themselves being considered the kind of movers and shakers who normally got quoted.

And then, in Manchester, New Hampshire, John Clayton began doing something similar.

Both, I should add, were top-notch reporters when it came to questioning a source and digging up facts – and both could turn a phrase in their engaging storytelling and flawless prose. (That combination is rarely a given.) What they offered was the kind of local color and connection too often missing from today’s standard and shallow coverage.

Perhaps you know of others who deserve recognition. Maybe they could even serve as models in a rebirth of the tradition.

ALL THE EXTRA TOUCHES ADDED UP

Another of the nation’s once-remarkable papers was the Des Moines Register. It assumed a thoroughly statewide focus, with locator maps pointing out where many of the communities were and an amazing ability to note where anyone mentioned in a national story had ever lived anywhere in Iowa. The front page had an old-fashioned, authoritative appearance with a prominent, staff-produced editorial cartoon and block-letter capital-letter banner headline. I appreciated the frequency of national and international stories that carried the byline, “Combined Wire Services,” meaning a copy editor had spent several hours comparing Associated Press, United Press International, New York Times, and other dispatches to glean details to rewrite into a more comprehensive report. All of that, of course, cost money.

Statewide newspapers began cutting back as the costs of distribution soared, combined with a recognition that nearly all of the advertisers – the principal source of revenue – were aiming at only the major metropolitan area.

It wasn’t just statewide coverage, either, that has been curtailed. Most of the biggest papers have since shuttered their foreign offices and cut back on national reporting, as well.

You can as easily say they’ve cheapened the product, but that’s a longer term issue.

~*~

For a surreal, playful, and often gallows-humor trip within one young and ambitious newsroom, pick up my novel, Hometown News.

Hometown News

CAPITALIST INTERVENTION

You know the Front Page tradition. But how much do you see about behind-the-scenes reality where newspaper reporters and editors are instead besieged by the very corporations that have gobbled up newspaper after newspaper, and city after city? My novel follows a band of idealists recruited to a family-owned newspaper by the promise of professional excellence and a competitive spirit. Through ever-more demanding workdays and a twist of fate, they ultimately overpower a monolithic neighboring rival, only to see their smiling publisher sell out to a media conglomerate. As their moment of glory disintegrates into surreal management games, unethical directives, and excruciating budget cuts, they struggle to save as much of their hard-won victory as possible – and painfully come to know themselves, their trade, and their neighborhoods in a much different light than they had just months earlier.

Hometown_News

~*~

To find out more about Hometown News or to obtain your own copy, go to my page at Smashwords.com.

BEHIND THE HEADLINES

Hometown News goes behind-the-scenes in the ways decisions are made in reporting the daily life of a seemingly pedestrian community – the kind of place where many of us grew up or perhaps resided. Focused on a family newspaper as it moves to a new generation of leadership, the novel builds on the aspirations of a core of young professional journalists. They share the ideal that aggressive reporting will foster grassroots democracy and an entrepreneurial vision as well as a widespread, healthy community. At most of the nation’s 1,500 daily newspapers, however, the bottom-line corporate outlook has meant that newsroom resources were squeezed to fatten corporate profits, even before the Internet began to erode paid readership. In that business model, readers and advertisers both got less and less for their money, and lively news from the neighborhood went untold. Unlike the Front Page tradition, today’s editors and writers have been stymied more by corporate bean-counters within than by Public Enemies without.

Hometown_News ~*~

To find out more about Hometown News or to obtain your own copy, go to my page at Smashwords.com.

 

COMPOSING A REQUIEM

When I first drafted this novel three decades ago, little did I expect it to be a requiem for a profession I’ve loved and served all my life. Now, though, as the history has unfolded, I’m left hoping against hope it’s not a requiem for community after community across America as well. Read it and weep – yet laughing along the way. We are, after all, still a resourceful people

 ~*~

Hometown_NewsTo find out more about Hometown News or to obtain your own copy, go to my page at Smashwords.com.

 

 

WHERE’S THE BUSINESS MODEL?

Newspapers have long run on a peculiar business model.

People buy the paper mostly for the news, but what they pay for the product covers only a fraction of the actual cost. Traditionally, advertising generated the other 80 to 90 percent.

That imbalance always resulted in an inherent tension in the executive offices, where any expenditure for news coverage was viewed with suspicion, especially when few of the publishers – the top local executive – came from the news-gathering side.

The rest of the operation included the composing room and related departments that manufactured the actual pages that then went to the presses, plus the “mail room” where supplements were inserted and the bundles were arranged for distribution, the circulation department, and then the ad sales reps, accounting, community services/promotion, and human resources. Especially accounting. In more recent decades, the computer techs assumed their own role.

For a bit of perspective, go to a store and buy an artist’s newsprint sketchpad and then compare its cost and the amount of paper against what the typical paper carries. You’ll see what a bargain the daily paper has been. What you pay for the news essentially covers the cost of getting it from the end of the press to the place you read it.

So this is how things ran until the Internet came along. And then, for a host of reasons, publishers began putting websites up and readers began getting the news without having to view any of the surrounding advertisements that were paying the bills. That, in itself, was a recipe for disaster.

Curiously, long before the arrival of the Internet, I’d noticed that what the readers paid for a paper would be sufficient to staff a newsroom and its supporting services. Leap ahead, and you can see that if users would pay for their local news online, you could create journalism that would not have the advertisers lurking in the corners. Unfortunately, online users have become spoiled and rarely pay for anything. Attempts at firewalls, as we’ve seen, have also failed.

At the moment, the future of American journalism looks grim. And that’s bad news for our political structure and the lives of our communities themselves.

~*~

Hometown News

To find out more about Hometown News or to obtain your own copy, go to my page at Smashwords.com.

 

THE MISSING VOICE

A central problem for newspapers in the past half century is that they became increasingly homogenized and thus lost their distinctive, individual identities. Admittedly, that was always a problem when people saw it as “the paper” rather than the Times or Post or Chronicle or Herald and so on. But in the days when a city would have two or more daily newspapers, each one needed to have some unique identity to set it apart in the marketplace. Sometimes it was along party lines – Republican or Democrat – or social identities, such as blue-collar or proper society, but often it also meant the kind of news that was emphasized: national and international, for instance, versus local. And hometown columnists were always a voice that readers could count on. Think Herb Caen in San Francisco, Mike Royko in Chicago, or Jimmy Breslin in New York – or any of the great sportswriters.

In those days, newspapers were thinner than they became in the last decades of the 20th century – often just two sections – rather than the four to eight that followed in the great mergers and closures that led most cities to have only one daily journal. Much of that problem, we should note, could be blamed on the “unduplicated readership” that ad-space buyers relied on in allocating their budgets. No matter how marvelous the Washington Star was in its final days, or the suburban Journal papers were in the counties around the city, they couldn’t overcome that hurdle – when it came to outright readership, the Washington Post had the monopoly. Since everybody had to read it, there was no point in advertising elsewhere.

With few exceptions – New York, Boston, Chicago, Philadelphia – we’re left with single-paper markets where the product looks and reads like those everywhere else, except that the stories take place there than elsewhere.

As the local newspaper more and more became a one-size-fits-all model, what I no longer heard was the feeling that it “speaks for me” or my section of the wider community. And now, even those special voices within its pages are no longer there – one by one, the columnists were never replaced.

The newspaper I longed to create had little resemblance to that bland crime-and-crashes emphasis that too often prevails these days, in place of more difficult and costly investigative reporting or a bigger view that critically examines education, the fine arts, social justice, the environment, and so on.

It’s hard to get excited by what’s there. And we wonder why circulation kept declining even before the Internet?

This is, I should note, a contrarian viewpoint, since the publishers kept proclaiming the “improved service” each time they merged two papers into one. So here we are, online and blogging.

~*~

Hometown News

To find out more about Hometown News or to obtain your own copy, go to my page at Smashwords.com.

WRITING LONG

Even as a cub reporter, I loved writing long pieces. It’s what I prefer to read, really read, when I have time. By long, I don’t mean pointless minutia or the trivia of, say, a public hearing, but rather the probing look at how and why a thing has happened and maybe even what to expect as a consequence. Add to that the human dimension, especially from the point of view of those most impacted by the action rather than those at the top of the pyramid.

One model of this style of news writing came in the three stories on the front page of the Wall Street Journal each day – what they called their “leaders,” back in the era before Murdoch. If you looked closely, you’d see how each one was composed of several smaller stories, each one telescoping into the next. The reporters could joke that their work was so heavily edited they no longer recognized the finished version, but for those of us reading, the result was rewarding, the way a good meal is.

As a journalist, the irony has been that I spent much of my career crafting headlines and photo captions … short, short, short … and that was even before I relied more and more on news briefing columns to get the day’s world and nation reports into the paper at all.

Not that I lost my love of long writing. My “shelf” of ebook novels is proof of that, including my most recent, which delves into the news business itself.

As a blogger, though, I’m also admitting pleasure in composing shorter postings like the ones that appear here at Jnana’s Red Barn. Apparently, from the stats, they must be connecting.

My other four blogs provide venues for the longer writing, and the results to date are mixed.

To my surprise, my genealogy blog, The Orphan George Chronicles, has drawn far more hits than I’d anticipated. I figured its appeal would be to a few dozen fellow researchers, and having the results online would be much easier to find than if the files were archived in a few libraries somewhere. As for publishing them in paper editions, the likely audience would never cover the expenses.

My Quaker blog, As Light Is Sown, has shifted from the two book-length presentations that appear as the initial postings to a year-long Daybook of short postings, so I must admit that trying to analyze the results there can be inconclusive.

Thistle/Flinch exists to present book-length PDF editions of poetry and fiction, so I guess you can say that’s writing long.

And the remaining blog, Chicken Farmer I Still Love You, is still taking shape, as the numbers show. The first part, Talking Money, presents essential material for addressing the material sides of life … income, spending, wealth, possessions, labor, time, goals, and the like … followed by a close look at New England’s famed foliage. These days, it’s taken on a new focus in reconsidering the hippie outbreak and its renewal. Again, many of its postings are chapters for book-length presentation.

What I am finding in general is that even without the demands of daily employment, time is still the most precious commodity in my life. There just ain’t enough of it for what I hope to accomplish these days – including reading or writing, much less in any length.

So I guess that’s the short of it, for now.

 ~*~

Hometown News
Hometown News

To find out more about Hometown News or to obtain your own copy, go to my page at Smashwords.com.

A TINY DETAIL

We’d get the phone call. “You promised a story.” We knew we’d been very careful not to do that. Instead, it was, “I’ll look into that” or “I’ll pass that along to the appropriate editor for a decision.”

My favorite was the caller who claimed to be good friends with the publisher, who had promised the coverage. Followed by our response, “You know she died twelve years ago?” And their embarrassed silence.

Of course, it’s not just stories.

People read into the most carefully crafted texts and then respond to only the parts they want to hear while tuning out the rest. Or they just plain tune out. It’s called the theory of cognitive dissonance. If they think you’re agreeing with them, they’ll bend the message their way. If they think you’re critical, they’ll shove you out altogether.

Often, all tripping over a tiny detail or two.

~*~

Oh, how I came to hate the telephone when I worked in the newsroom! If you want further proof, just go to my novel Hometown News.

Hometown News