As I’ve related in other posts here, ours is widely known around town as the Anna M. Baskerville house.
For a writer and editor like me, though, Baskerville was also an important typeface in the advancement of printing.
It was the body type of the first newspaper I edited, the Belmont Hilltopper. Yup, back in high school. Our headlines were mostly Bodoni, another classic that’s mostly vanished in the internet era.
Here’s an introduction to its founder and a bit more.
So here goes for this week’s dive into arcane wonders.
- The typeface was designed in the mid-1750s by John Baskerville in Birmingham, England, as an intermediary between older styles, including one of my favorites by William Caslon.
- Baskerville increased the contrast between thick and thin strokes, making the serif faces sharper and more tapered, and shifted the axis of rounded letters to a more vertical position. Maybe you take that for granted, but it does enhance readability. Trust me.
- He was a wealthy industrialist who started his career as a teacher of calligraphy and a carver of gravestones before making a fortune as a manufacturer of varnished lacquer goods. You never know where you’ll encounter a true inventor or artist.
- In 1758, he was appointed University Printer to the Cambridge University Press, where in 1763 he published his master work, a folio-size Bible. Glory be!
- On his death his widow Sarah eventually sold his material to a Paris literary society, placing them out of reach of British printing, not that the move stopped imitations. The French, on the other hand, seem to have loved his openings.
- Oh, my, the technical discussions lead to a true rabbit hole of fine distinctions. I’m not going there, though some of you readers definitely should.
- John Baskerville is also noted for inventing a wove paper, smoother than laid paper that allowed for better printing impressions. One advance can definitely lead to another.
- Even as an avowed atheist, he was appointed printer to the University of Cambridge where he printed The Book of Common Prayer in in 1762 and a splendid Bible in 1763.
- By the way, you won’t find a town named Baskerville on a map. There is, though, a Baskerville Hall in Wales.
- A more likely place to find Baskerville is in the novel by Arthur Conan Doyle, one of the most popular novels ever.
I’m also a fan of Baskerville and other legacy typefaces. ❤
The arcane interests we share!