Thinking about superfans

As a slogan, “must-see TV” gave a network brilliant focus, from the planning of shows to their execution and viewing.

The goal wasn’t just to get ratings numbers for advertising sales but rather hook those active viewers who were passionate about the series and wouldn’t miss the next show for anything. And afterward, they just had to talk about it with somebody or everybody.

As an author, I can be envious. The fact is, we writers need something more than passive readers, not that we don’t value them, too. We want to connect with those hanging on every breath. Even just one. It really does come down to passion.

What really excites you these days? 

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