How far can a restaurant extend its business base? Its “brand,” as they say. This passage is prompted by meals at restaurants that expanded into new revenues, even though I cut this from the final version of my new novel, What’s Left:
Still, the playful concept feeds into what emerges around the corner as an elegant multi-purpose restaurant, plus a bookstore, art gallery, gift shop, and even a small greenhouse.
And that’s before the bakery or brewery comes into sight. For whatever reason, though, I shied away from launching Carmichael’s own brand of bottled products.
This has me thinking of a couple of specialty food markets on the tourist trail that include a cafe featuring their products. Turns the concept I’m discussing around, in effect.
The identity, of course, is built on something that makes us go gaga. Something that makes us want to return again and again.
What’s someplace that features your favorite comfort food or special treat? Would you wear a T-shirt proclaiming it? What do you think of restaurants that have a gift shop attached? Does it add or detract from the mission?
Her hometown may have been something like this.