THIS MATTER OF BRANDING AND SHAMELESS SELF-PROMOTION

The Mixmaster is back.

When my first novel was published, back in 1990, I was described as “a mixmaster of ideas, images, jokes, philosophy, and nonsense that defies categorization” – as well as “very eclectic and ebullient.”

I’m realizing how much that still fits, and so I’m returning to it as a core of what some might call branding.

As one longtime friend recently described me, I’m “an eclectic human being with a funky sense of humor and a large perspective.”

That’s what I like to do as a writer and thinker – toss a wide range of colorful things together and concoct fresh and exciting connections.

So if that’s what I do and, as I hope, do well, that leads to a new label: Mixmaster Supreme.

Now, where are the frozen strawberries?

Remember, the drink is shaken, not stirred. As for the emotions? Let’s go for both. 
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