LOOKING FOR THOSE LOCAL DISTINCTIONS

As I said at the time …

Greetings again from this old mill town along the Merrimack River.

There is still a special feel to an octavo-size, typeset journal – a unity of design and purpose carried throughout – even in this era of desktop design and photocopy wizardry. A major challenge, whether it’s in shaping a literary journal like yours, a daily newspaper, or even an old-fashioned country dance, is simply: what can we do to make our own locale distinctive?

An example: a few years ago, the New England contradance scene was becoming generic: you’d drive for miles to a village town hall only to find the same faces and same pieces you had faraway the week before. Fortunately, that seems to be changing as different callers, musicians, and promoters are striving to put their own distinctive signature – and a local stamp – on each venue. So there’s your challenge!

I’m struck by the fact that even familiar voices from our round of journals seem to sound different in varied locales. If you’ve ever been around paintings, as I was when married to an artist, and seen a piece go from her studio to our living room to an art gallery to a major museum, you would be amazed how different it appears it each setting. Publishing is the same.