Going through our bookshelves the other day, I was struck by how many of my first paperbacks were picked up for under a buck, new. How many, in fact, came in at under a half-buck. These were serious literature, mind you.
Yes, gasoline cost about a quarter a gallon, too, but just compare the impact of inflation over that period. While regular gas now runs up to $4, those fifty-cent paperback titles are now listing around $16, plus – more than twice as much inflation, relatively speaking.
Newspaper and magazine prices have also spiked, for a variety of reasons beginning with the cost of paper itself and distribution.
My concern as both a reader and a writer is that the figures for traditional publishing have simply become too prohibitive to take risks on unknown talent. For instance, I’m very unlikely to shell out $25 for a hardback novel, yet if that title doesn’t sell sufficiently, we’re unlikely to see the trade paperback, which can still be borderline prohibitive for modest incomes.
Public library budgets, meanwhile, keep getting shaved, forcing reductions in both new acquisitions and the staffing and open hours.
All of this means you’re less likely to find a new voice you find personally exciting. It’s all about blockbuster sales for one title rather than a wide offering catering to quirky interests and pleasures. And it’s not just commercial publishing.
Not long ago an official of an academic press related the painful decision they’d made regarding an important history manuscript that would not sell more than 400 copies, according to their marketing research. And so, in the absence of a major subsidy (such as an underwriting grant), the volume would not appear.
Since much of my own fiction falls in the category of “experimental” literature, the response I’ve received from some literary agents and presses has been that the work deserves publication but that it’s not “economically viable.”
The threshold for economically viable, I should point out, has been rising steadily through the four decades I’m reviewing.
I remember hearing the novelist Wright Morris in a televised interview where he said how lucky he was to have a niche following where a press run of eight-thousand copies was sufficient to support him. That’s hardly the case today, especially when the field has been consolidated into two publishing houses handling the bulk of American fiction.
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Even so, hundreds of new novels appear every week, many of them from small presses run as a labor of love. Few of the authors will get any notice, even though some, as I’ve found over the years, are a fine alternative to the cookie-cutter work typically found in commercial fiction. At least the Internet is opening new opportunities to be heard and discovered – and even for readers to pick up a fresh writer for a few bucks once again.
So who are you reading these days you feel speaks directly to you? Or whose style bristles in ways you find delightful? And how did you come across this author in the first place?
Maybe his or her successful niche following is around the corner if we all talk about literature as if it counts in our time. Just maybe.
Jnana's Red Barn 