START FILLING THE GROCERY CART … WITH BOOKS AND VIDEOS

As I blogged during the summer of 2014, the No. 1 topic of discussion across much of New England concerned the dramatic battle for control of the Market Basket supermarket chain. In an unprecedented reaction to moves by one-half of the family owning the company to sell the popular stores to more expensive rivals, its management, devoted workers, trusted suppliers, and loyal shoppers united to bring the enterprise itself to a halt. A grinding halt. And it worked.

After months of earlier rebuffs and daily headlines, the part of the family actually running the stores announced an agreement to buy the entire operation from its hostile relations.

It was a complicated story, with some long-festering feuds in the not-so-recent background. The kind of story that’s bound to show up as movie adaptations. Maybe even as a television mini-series. Maybe not Dallas in Boston, but as rich in its material.

We’ve been waiting for the book-length analyses, and the first one is finally making the rounds: We Are Market Basket (the title comes from a slogan at the time) has been published by an American Management Association affiliate.

Authors are frequently advised to “know their audience,” with the implication of tailoring their work to assumed demands. In this case, the book can be seen aiming at two audiences: New Englanders who remember the revolt and likely participated in some part of it, and then business majors and managers around the world. It’s both a strength and weakness for the volume.

Reading the text, it’s easy to see which part was written by which coauthor: Lowell Sun newspaper reporter Grant Walker drafted the day-by-day narrative, while associate business professor Daniel Korschun provided the chapters on business management. It’s all good stuff, though a bit repetitive, as one might expect from daily news reports that have to recap earlier developments. And I started wishing Walker had more sources to draw on. Still, they underscore the point of their book.

As the subtitle says, The Story of the Unlikely Grassroots Movement That Saved a Beloved Business, this was a remarkable event. Korschum uses it as a platform to argue for an awareness of stakeholders in a company – not just stockholders. It’s a theme Bernie Sanders has been pressing in his presidential campaign, and he’s not alone it saluting its importance. Workers, suppliers, and entire communities have investments of one sort or another in the companies that operate in our presence. For Market Basket, with prices typically 16 percent lower than its major competition, customers have a definite reason for supporting the stores, which, as it turns out, are remarkably profitable, despite or (as Korschum argues and others of us believe) because of their culture of contrarian instincts.

You can read the book for the reasons why. The list of down-to-earth practices throughout the operation, where the lowest level workers are encouraged to find ways to improve the business, is worth the read alone. You won’t walk through any store quite the same afterward.

My interest in the topic goes back decades before this, as I saw the operations of a smaller but similar grocery operation run by my then-girlfriend’s father. His own father had started out with a produce cart that went door to door. Besides, my own inclination has been for smaller, typically family, operations rather than monolithic corporations – as I demonstrate in my novel Hometown News and pursued for most of my employment as a journalist.

As I was perusing We Are Market Basket, I kept thinking of business books like Tom Peters’ In Search of Excellence series. They’re fun to read and make their point, though there just might be more to the story. In this case, I definitely feel there is.

Yes, when we come to the stakeholders argument, we can look to John Henry Patterson’s benevolent leadership at the National Cash Register Co. in Dayton, Ohio, or the glory years of the cereal makers in Battle Creek, Michigan, or Aaron Feuerstein’s moves in the aftermath of the Polar Fleece fabrics’ devastating factory fire in Malden, Massachusetts. Essentially, these provide similar models of enlightened leadership along the stakeholders’ ideal. But this book also leaves me wondering about the next generation after Arthur T. Demoulas’ leadership – he is, after all, pictured riding a white horse. So there’s a need for a management text on maintaining leadership a generation or two down the pike, which this book glides over as one of simply maintaining the historic company culture. There’s a lot of repetition on Market Basket’s culture in these pages, perhaps to drive the point home or, as I suspect, perhaps because of slack editing. But will that culture be enough?

On another front, there’s a volume yet to appear that puts the Market Basket experience in perspective with other leader-defined companies. Yes, we love our heroes, but they’re hardly the stuff of corporate America these days. More often, they’re anonymous and invisible. What kind of executive would be needed to fill Arther T.’s shoes?

And there’s another round of writings that might relate Market Basket to other family-owned companies and their survival or failure in moving from one generation to another. Family ownership issues have become a distinct subset of a business school curriculum. You don’t get fired from being a brother or a sister or cousin or grandkid — it’s a lifetime position.

We Are Market Basket skims over the earlier family conflicts that erupted into ugly, protracted, and costly court battles only years before the events at the heart of this book. To understand the bitterness of the most recent round, I’d love to see a volume – or at least one more open to both sides – more detailed than what this one presents. Not that the other side made itself in any way sympathetic in the 2014 accounts. Even so, the events were not quite as black-or-white as they seem to appear. An astute reader senses the authors’ desire not to antagonize their sources, meaning the book’s told basically from one side.

Another fascinating dimension also appears in corporate ownership that’s not quite split evenly 50/50. Television viewers may remember an episode of Ed Asner’s Lou Grant series where the newspaper was threatened by such a division – not that much different from the Seattle Times, actually, where one percent held the sway vote.

When it comes to Market Basket, we have one crucial family voter who switched. Why? Everyone wants to know.

So I’m still hoping for a more definitive volume than this entry. Maybe by the crack team from the Boston Globe, which could throw far more reporters at the story than the suburban Lowell Sun could – reporter/author Welker at least had the advantage of having the Demoulas family grocery stores originating in Lowell and putting their headquarters one town over, in Tewksbury, but he was a Lone Ranger in the face of a large reporting and editing staff in Boston.

Another of the case studies waiting to happen would look at Market Basket since the uprising. Can it sustain the large debt load and still maintain its generous employee bonuses and profit-sharing, along with its low prices? A year-after report by the Globe found that the company is indeed prospering in its rebirth. But long-term questions remain.

Will the fuller story ever come out?

For me, more and more, I’m looking for another current example, somewhat the way scientists want an experiment that can be replicated — another stakeholder over stockholder victory.

In the meantime, we’re still shopping – almost religiously – at Market Basket.

ONE MORE NOTABLE FAMILY

Boston's Back Bay is viewed from the stone tower in Mount Auburn Cemetery. The Fullers are buried nearby.
Boston’s Back Bay is viewed from the stone tower in Mount Auburn Cemetery. The Fullers are buried nearby.

Mount Auburn Cemetery, at the edge of Cambridge and Watertown in Greater Boston, not only lays claim to being the first garden cemetery in America but also boasts some of the most notable names in the nation’s history.

This small family plot, for instance, holds the remains of Transcendentalist leader Margaret Fuller and pioneering architect Buckminister Fuller.

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Margaret Fuller Ossoli’s inscription reads, in part: By birth a child of New England, By adoption a citizen of Rome, By genius belonging to the world.

 

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WHERE ARE THE CANDIDATES’ OFFICES?

In remarking about the failure of the presidential candidates to get out and do the ground-level face-to-face meet-and-greets that are the foundation of New Hampshire’s first-in-the-nation primary, I’ve failed to notice a conspicuous change in this particular campaign. I live in a county seat, one of ten in New Hampshire, and usually by this point in the campaign, we’d have prominent campaign headquarters downtown.

Not this time.

No, it finally dawned on me. Nada!

(Well, since drafting this, we got a phone call saying Hillary just opened an office here, just not downtown. Still, something’s akimbo.)

In fact the Republicans, who ought to be the most active in staking out territory, had only eight offices across New Hampshire by mid-September – all in Manchester, the largest city, an hour away from where I live. Much more from the further reaches of the state.

Contrast that to the Democrats: eight offices for Hillary Clinton alone, at the time, four for Bernie Sanders, and two for Martin O’Malley. Fourteen in all. And Joe Biden’s still waiting in the wings.

The local office is where a candidate’s organization offers literature and answers questions to passers-by, does its phone-banking, encourages supporters to meet, plans canvassing and visibility events. It’s where each candidate gains visibility – and credibility – every time a driver or pedestrian comes past.

Maybe the Republicans think advertising will fill the gap. It won’t. Each region of my adopted state is different. I’ll leave it at that.

I’ve also mentioned the lack of living room meetings and am surprised to see the only ones listed on the Republican side are all in Scott Brown’s Rye home – that is, the former U.S. Senator from Massachusetts. Hardly bread-and-butter invitations to the faithful, right?

AN ABOLITIONIST NEXUS

Coming upon Moses Brown Square in Newburyport, Massachusetts, one evening threw me for a loop. The plaque said this Moses, 1742-1827, was a prominent shipbuilder and merchant active in the slave trade. (Not to be confused with a Capt. Moses Brown, 1742-1802, a privateer – that is, a licensed pirate living nearby — also on the wrong side of my moral compass.)

The ringer, as I read, was that Newburyport, with all its wealth based on the rum, sugar, slave trade triangle, was hostile to abolitionists, and its Moses had soon become its wealthiest resident. So that was the funding for those glorious houses on High Street, not the whaling trade? I hadn’t suspect this turn.

What a contrast to the more famous Moses Brown (1738-1836), a Rhode Island Quaker convert who became both an avid abolitionist and a pioneer of the Industrial Revolution in America – himself quite wealthy and a founder of what’s now the prestigious Moses Brown School in Providence, adjacent to Brown University.

I’m guessing they were all cousins, given the naming patterns and wealth.

What further intrigues, though, is the other statue in the square, this one for William Lloyd Garrison, an abolitionist who was also from Newburyport. There you learn of the depths of the town’s virulent support of slavery and their collaboration with its institution.

Curiously, Garrison “the Great Liberator” found two important colleagues from upstream on the Merrimack River.

The first was John Greenleaf Whittier, the Quaker poet living in neighboring Amesbury, Massachusetts, kitty-corner upstream.

And the other was the journalist Horace Greeley, born in Amherst, New Hampshire, further upriver.

What I see in all this is a hint at the hot pockets, pro and con, on a contentious issue of the time – sometimes within a stretch of the map, sometimes with a family. Not that things are always any different today.

LOOKING AT THE GOP WHITE HOUSE HOPEFULS

Looking at the pack, I wonder how many voters can even say something about each of the names on the full slate. Even in simply determining each candidate’s state, as a starter, or the major offices he or she’s held.

That’s even before the question of finding some significant way one stands out from the rest.

I’m even asking if they’d make a decent Cabinet, put together.

Here’s hoping things start to get lively. Let us see who they are. Really are.

NOT BY A LONG SHOT

A surgeon is more of an artist than an administrator.

There’s nothing to make me think he can lead a management team, much less a host of competing political and economic interests. Artists, after all, tend to act as soloists or move in small circles. An operating room remains a small stage or studio, all focused on one event, unlike the chaotic forces erupted in the Oval Office.

Before aspiring to the White House, could he show us how he’d function as a big city mayor? Or a small-state governor? Or even as a senator or congressman?

Let’s put this in context. An operating room is much, much smaller than the Pentagon. And the Pentagon’s only part of the Executive Branch.

Ben Carson’s not ready for prime time here. Not by a long shot. No matter how much we might like him.

By the way, his is the first — and the only — GOP bumper sticker we’ve seen on a New Hampshire car to date. This is turning into a first-in-the-nation presidential primary quite unlike any we’ve encountered before.

TALK ABOUT HARSH CRITICS

Perhaps nothing separates us from earlier generations of Quakers more than our love of arts and entertainment. It’s not just that our frequent references to music, fictional stories, and visual arts would have perplexed or even annoyed them. Especially as part of our vocal ministry during worship.

Rather, these were simply forbidden as vain or even useless. The focus was on piety and humble service.

Pleasure for its own sake? We wouldn’t have been members back then, period.

~*~

And now I find myself envisioning some of Peter Milton’s wonderful lithographs in which earlier generations of artists watch from the balconies or wings of the scene unfolding. I often have that sense of the past watching us — and that includes in our Quaker circles.

WHERE HAVE ALL THE OLD HIPPIE DUDES GONE?

As I reexamine just what happened to the hippies and conclude that the movement continues in many strands we now take for granted or simply overlook, I am nonetheless struck by a reaction in seeing a number of men who continue the look. Their long hair and threads may fit the style but for the most part they exude an aura of loser. Or, worse yet, a bum.

Sometimes it’s the cane they need for walking or an indirection or their lonely gaze. Missing a projection of derring-do or colorful theater or cool leadership, they instead seem to be more in need of a handout than any extension of underlying comradeship. In the height of the outbreak, back in the ’60s and ’70s, we often found ourselves pooling resources and abilities, perhaps just for a communal dinner or a party or a rally. There was an unstated mutual responsibility. Here, I feel only one-sided need. Never among them do I see someone I’d consider for a roommate, if I were still single.

Let me add this doesn’t fit all of us older guys in beards and long hair. But we have come through quite a lot over the decades, personally and as the carriers of a vision, to make me feel more like a survivor than a victor. For the most part, it’s been rough. Some of us did find ways to pay the bills without abandoning the style. Some have done it in the inner city, while others kept truckin’ on in a back-to-the-earth mode. Some have evolved into something, uh, higher. More mellow, peaceful, even wiser.

My own experience in the past year of growing out my remaining hair into a ponytail has brought its own perspective. It never seemed to tangle like this, for one thing.