Yes, follow the money

Here, should you be curious, is the conclusion of my working paper about the future of publishing as seen about 50 years ago.

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As I wrote at the time:

Another aspect is that many publishers have turned toward the textbook market, which is basically a monopolistic. As a result, textbooks are generally high-priced, & in hard-cover, which increases the cost.

It is cheaper for many libraries to buy the soft cover edition (if it is sewn & not glued) & to have their own binding put on than to purchase the over-priced, & profitable, hard-backed version. hard published guarantee a market of say 2,000 over two or three for the university (or

This takes us back to the early days of publishing (ie, pre-Industrial Revolution) when readers would buy their book in paperback & have their own, often elaborate, bindings secured at their own expense & taste.

Books in the mid-1700s in England were often published by individual bookstores & sold exclusively at there. Of course, this was a period in which the realm of lettered men numbered only a few thousand in the country. Have we returned to this kind of situation, in our own unique way?

Book clubs: eliminate the middle men: find an audience.

Distribution again. Is there sufficient range of former students & others so aligned that we could years for the students of these students? We could distribute informally, at a lower cost: we could have an official cost, with a built-in mark-up, bookstores. (IU charges Workshop an additional 50 cents for special ordering a book: we could do it cheaper.)

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Storage & secretarial: additional infrastructure costs.

[There was nothing more here.]

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To sell to students, we must keep the cost below 5 cents a page (or 2½  cents where pages are around 5 ½ by 8 inches .2 .5 cents) to beat many Xeroxes; in some places, the machines cost 10 cents.

But our recent experience in MAXing our newsletter at a cost that  rivals off-set presses makes me wonder if we beat pirating.

On the other hand, potential pirates must first be able to get their hands on the original material before it can be copied. Hence, some publishers may be planning to sell only library editions, in a fancy hardback, from which students & scholars will make their own copies at a lower cost. Maybe it takes us on to cheaper ways for publishing our own material, with the additional hope that a second photo-copying may be of such low quality that the user depending upon photocopy sustems will require two to four impressions a page, with careful glueing afterwards, to reconstruct the original in his own reproduction. This implies a non-photocopied original.

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No labor union in this visual can guarantee a creator a decent return on his labor.

[And this was way before AI].

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In drawing these diverse thoughts and problems together, it seems that the problems of distribution & the declining base of broad areas of literate concern go hand-in-hand. The rise of increasingly specialized audiences has failed to acknowledge the changing economics of publication & distribution, or the increasing difficulty of policing artistic property rights.

Linked with this has been an author’s work (Xerox, magnetic tape), which with it the paradox of filling specialized markets while undermining the very royalties that make it possible for most artists to work at all in these specialized endeavors. To reap the just rewards for his own labors, the artist is now required to seek means to reproduce & circulate his own work at lower cost than is possible for the pirates — a situation that I would assume, by definition, is impossible. However, there may be a can guarantee any artist a decent living, nor a thoughts together, it seems increasing ease of pirating carries few strategies left to the artist by which he can circumvent the pirates. These are a few areas of our concern.

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What are the that artist/editors can form legal co-ops to ensure the protection of their own property rights?

What are the possibilities & realities that artists/editors can form legal coops to ensure the protection of their own legal property rights?

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One solution to the royalties problem could be derived from the action taken by musicians to deal with the spread of recorded music, especially on the airwaves. (We must remember that through most of the thirties, the radio networks, at least, were required, by either competition or internal decree, to rely upon only live music; changes in the economics of radio, however, brought about an onslaught of use of music.) The musicians formed two unions — ASCAP, or the Association of Songwriters, Composers, Artists, and Performers, and a rival BMI, Broadcast Music Incorporated; collect a flat fee from every station in the plays any of their works. Since policing the airwaves or relying upon station logs to determine music has been played would be prohibitive & encourage stations to falsify their records, a station plays a flat percentage of its gross or a negotiated fee, I’m not exactly sure which — but it pays that amount covered by the organization or plays nothing but its records. The collected fee is then divvied among the members.

The musicians had earlier formed the Fund or Performers Trust Fund or some such organization to counter the original inroads of records the creation of live music throughout the country. The funds collected on recording sessions (beyond the performer’s royalty) go into a fund that is distributed across the country to support concerts in the parks & so on.

A similar fee could be imposed upon all photocopying machines in the country, based on the assumption that every machine will be used at least once to copy material that is covered by copyright. The amount of the fee could be based upon the amount of usage recorded by the machine (Xerox, for example, keeps tabs on this), or on the amount of special supplies like ink or paper purchased.)

The collected fee could then be distributed among special groupings to support, physical science, and fine arts/literary journals. Poetry & fiction, by way of explanation, already receive some support from the Coordinating Council of Little Magazines, backed by National Endowment for the Humanities funds.

Although there would be the obvious difficulties in determining who would get what, at least somebody would be getting some return on their labor & a source for encouraging the unknown writers, the unknown researchers, could be established.

The courts, in several recent decisions, have said in effect that the decision is up to the legislatures and not the courts. Pending Congressional legislation would allow libraries to make one obviously not alleviate the difficulties of selective piracy.

This is where my ramblings end now.

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Or so I said a half-century ago.

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My, if I only received minimum wage plus interest for all the hours I’ve put into literary writings since then, I’d be rich.

You can find my works in the digital platform of your choice at Smashwords, the Apple Store, Barnes & Noble’s Nook, Scribd, Sony’s Kobo, and other fine ebook retailers. You can also ask your public library to obtain them.

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