So she’s perceived as cold and calculating, while he’s seen as just nasty, even cruel, pandering to the audience – in other words, a rich bully.
Suggests another bumper sticker:
TIPPING THE SCALE AGAIN
You never know what we'll churn up in cleaning a stall
Jnana's Red Barn 
God bless America and those who are real Patriots.
Phrased that way, I think you just convinced me to start my own company. Or should that be my own country?
If a man were behaving exactly as Hillary behaves, would he be seen as cold and calculating? Or would he be seen as dispassionate and a strategic thinker?
Good questions. We’d still have to ask whether the public would warm to a “dispassionate … strategic thinker” in this election cycle. At the moment, anger/emotion seems to be carrying the day.