Opening a large manila envelope the came in the mail the other day, I half expected the contents to be some kind of political pitch. The presidential candidates are stepping in their direct-mail advertising and looking for ways to get a second look at their message.
What jumped out at me did cause a second take. A smiling older couple, meaning somewhere around my age, was looking at me. The demographic, I thought. And then the banner headline:
IS IT HEARING LOSS
OR JUST
EARWAX?
Something about free “Video Otoscope assessments” and a proposal “to actually see inside your ear canal – it would be fascinating, wouldn’t it?” had me thinking about the candidates and what might actually exist within their heads. But then there was something about “turning the TV louder than normal” and I realized, with all the political ads filling the airwaves these days, I’d be more likely to turn the sound off altogether.