“Do we have any cream rinse?” I asked, heading for the shower.
“The WHAT?” replied the chorus.
“You know, the stuff you put in your hair after you’ve used the shampoo.”
“Oh! You mean the CONDITIONER! They haven’t called it cream rinse for decades.”
Yeah, that stuff. There I go again, showing my age. Only to be corrected by my wife and kids.
Actually, I have to admire someone’s marketing savvy, however far back. Cream rinse, introduced to me by my first lover, always sounded like an indulgence – a luxury, superfluous but comforting. (She did have silky hair.) But conditioner? Now that sounds like something you might need to counter the, uh, harshness of shampoo. Not a luxury, but a necessity, making it all the better for marketing and sales.
Just goes to show the power of one word, doesn’t it.
Jnana's Red Barn 
I am from Iowa and I used that word all growing up (I am 35). I agree, such a better word. Have you seen George Carlin’s act on shell shock and how we make words so technical these days? We’ve apparently changed the word with every new war we have on the US. You can find it on YouTube.
Carlin was one of those great comics who also served as a guardian of our language. Guess that also says a lot about contemporary culture, but I appreciate them all the same.