THE SHRINKING PAGE

l look down on the newspaper page and think how narrow it’s become – about half of the width of the pages I designed at the beginning of my career. The broadsheets of today are about the width of tabloids back when.

It’s all cost-saving measures, of course. Like the shrinking candy bar. Yes, I remember when the joke circulated, “It’s hard to find a nickel candy bar for a quarter these days.” Ditto, for the cola.

So we keep hearing the economists warning about inflation. Not a word, you notice, about the corresponding deflation of the product itself.

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